Research Article

Communication Barriers and Process of Feedback in Social Interactions

Ayesha Zahid 1 * , Zhu Qinghe 1, Ali Sohail 2
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1 School of Journalism and Mass Communication, Shaanxi Normal University, Xian 710119, Shaanxi, CHINA2 School of Public Policy and Administration, Xi’an Jiaotong University, Xi’an, 710119, Shaanxi, CHINA* Corresponding Author
Mediterranean Journal of Social & Behavioral Research, 5(1), February 2021, 3-12, https://doi.org/10.30935/mjosbr/10804
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ABSTRACT

Feedback is an essential component of the communication process and without feedback, any communication is considered as incomplete. The research intended to explore the process of communication, its impeding factors and varying aspects of feedback in it. The study analyzed communication barriers involved in the family, educational and religious institutes in Pakistani society. The study also intended to explore various alternate sources for feedback developed by the message receiving audience due to different hindering aspects of social institutes. The current research applied a qualitative approach with the interview method. Keeping in view the objectives of the study, 60 respondents were selected through purposive sampling technique. Furthermore, three categories comprising students, children and religious followers, 20 each, from their respective social institutes, were derived through stratified sampling technique. The researcher found out the communication barriers; stereotypical believes, less awareness with modern knowledge, poor educational background and social pressure, to be the main reasons in diverting the receivers’ feedback route from the standard pathway to alternate sources. Study apprehend that the message receiving audience, under specified communication barriers, relies on alternate sources, social discussion, internet social media and interpersonal communication to relieve their response. Resultantly, the response which supposedly had to reach the exact sender of the message, reaches the irrelevant audience in the society, making it more complicated and diverse. Hence, the process of communication gets diverted and results in the generation of new ways of feedback.

CITATION (APA)

Zahid, A., Qinghe, Z., & Sohail, A. (2021). Communication Barriers and Process of Feedback in Social Interactions. Mediterranean Journal of Social & Behavioral Research, 5(1), 3-12. https://doi.org/10.30935/mjosbr/10804

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